SOUTH KOREA

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GEOGRAPHICAL BREAKDOWN
PROVINCES
Business Consumer  
120,505 38,797
8,1442,626Busan 
3,7501,207Chungcheongbuk-do [North Chungcheong]
4,9731,601Chungcheongnam-do [South Chungcheong]
5,8181,873Daegu
3,6301,168Daejeon
3,5821,153Gangwon-do
3,5461,141Gwangju
29,4469,480Gyeonggi-do 
6,3242,036Gyeongsangbuk-do [North Gyeongsang]
7,8682,533Gyeongsangnam-do [South Gyeongsang]
6,8202,195Incheon 
1,429460Jeju-do
4,3271,393Jeollabuk-do [North Jeolla]
4,2451,366Jeollanam-do [South Jeolla]
481155Sejong
23,3707,524Seoul
2,752886Ulsan

 

142,563 LEARNING ENTHUSIASTS
6,060Animal Care Literature Readers
15,367Book Buyers - Architectural Design
20,946Book Buyers - Engineering
18,175Book Buyers - Financial Management
20,385Book Buyers - General Business
12,978Book Buyers - Health And Fitness
18,739Book Buyers - Human Resources
19,830Book Buyers - IT
20,967Book Buyers - Lifestyle
11,043Book Buyers - Miscellaneous Professional Topics
14,634Book Buyers - Operations Management
17,934Book Buyers - Personal Finance
19,191Book Buyers - Sales And Marketing
9,451Conference / Seminar Attendees - Business and Economics
4,932Conference / Seminar Attendees - Business Set-up
6,412Conference / Seminar Attendees - IT
8,575Conference / Seminar Attendees - Skills Improvement
4,411E-Learners
1,899Gardening Literature Readers
21,496Medical Literature Readers
43,891Subscribers - Business And Economic Titles
50,073Subscribers - General News Titles
27,723Subscribers - Health And Fitness Titles
34,277Subscribers - Lifestyle Titles
15,983Subscribers - Personal Finance Titles

71,146 HIGH NET WORTH /
HIGH INCOME INDIVIDUALS
10,968Contrarian Investors
7,510Corporate Forex Exposure Managers
5,008Emerging Market Prospects Optimists
9,018Financial Indices Close Watchers
3,991Foreign Exchange Simulation Software Buyers
8,049Foreign-owned Bank Branch Depositors
25,429Free Financial Advisory Newsletter Recipients
1,551High Personal Income Tax Payers
34,634Investors
21,597Major Companies Annual Reports Requestors
8,298Multiple Currency Depositors
12,709Mutual Funds Performance Close Watchers
5,569Offshore Bank Depositors
2,478Overseas Real Estate Property Buyers
19,801Personal Investment Strategy Seminar Attendees
19,234Personal Tax Haven Seekers
6,514Stock Market Money-making Enthusiasts
4,979Stock Market Simulation Software Buyers

88,695 TRAVELLERS
49,492Business Class Frequent Travelers
8,755European Rail Travel Lovers
10,363European Ski Holiday Package Buyers
2,187Expensive Holiday Goers
47,494Five-star Hotel Frequent Guests
19,455Hotel Privilege Card Holders
13,731International Trade Fair Exhibitors
21,281Travel Agents Prime Clients
20,130Tropical Beach Resort Goers
4,170Well-travelled Yuppies

98,228 LUXURY LOVERS
5,104Affluent Foreign Residents
36,498Antique Asian Furniture Collectors
18,675Beauty And Grooming Products Buyers
26,121Collectible Enthusiasts And Heavy Spenders
8,767Elegant Jewelry Buyers
6,863Elitist Cultural Performance Lovers
2,586Expensive Hobby Indulgers
10,107Fashionable Sports Outfit Buyers
5,710Gold Credit Card Holders
3,866Golf Club Members
12,445High-class Hair Salon Users
8,704Holiday Shopping Spree Goers
10,360International Fashion Catalog Shoppers
7,525Luxury Car Owners
271Luxury Dwellers
2,650Private Boat Owners And Sailing Enthusiasts
16,451Up-market Fitness Club Members
11,119Western Art Collectors
2,338Wine Connoisseurs
6,895Wining And Dining Big Spenders

77,530 READY BUYERS
4,744Culinary Arts Enthusiasts
64,641Direct Marketing Promotion Responders
2,709Gourmet Food Shop Patrons
67,938Multiple Credit Card Holders
13,119Music Cds And Musical Instruments Buyers
4,024On-board-flight Shoppers
8,063Shopping Mall Heavy Spenders
7,020Television Shopping Program Buyers

15,105 TECHNOLOGY UPDATE WATCHERS
8,436Home Computing Heavy Spenders
7,395Novelty Gadget Buyers
7,398State-of-the-art Gadget Buyers


76,686 BUSINESS DECISION-MAKERS
33,453Degree Holders From Well-known Schools
24,771Business Strategy Simulation Software Buyers
42,456Economic Forecasts And Reports Buyers
12,768Expatriate Business Executives And Professionals
6,134Financial Decision-makers
5,545Human Resources Management Decision-makers
4,136IT Decision-makers
96,777Local Business Executives And Professionals
5,817Marketing Decision-makers
5,226Operations Management Decision-makers
10,229Successful Entrepreneurs

97,813 BUSINESS CONNECTIONS
448Aerospace And Defense Connection
2,251Agricultural Connection
1,675Automotive Connection
2,214Business Consultancy Connection
9,821Chemicals And Allied Products Connection
1,135Construction Connection
11,479Electrical And Electronic Products Connection
2,275Energy Connection
5,814Finance Connection
4,683Food And Beverage Connection
1,668Government Connection
17,854Health Care Connection
1,313Heavy Equipment Connection
4,491Hospitals Connection
4,548Information Technology Connection
4,210Legal Connection
1,947Marketing Services Connection
2,007Media Connection
1,758Mining Connection
1,868OEM Connection
1,923Pharmaceutical Connection
2,487Metal Products Connection
1,675Real Estate Connection
2,254Rubber, Plastic And Leather Products Connection
1,947Schools Connection - Primary and Secondary
2,278Schools Connection - Higher Education
2,030Stone, Clay, Glass And Concrete Products Connection
858Telecom Connection
1,693Textiles And Apparel Connection
1,144Transport And Logistics Connection
2,844Travel Connection
1,778Wood Products Connection

75,108 BUSINESS INDICES
2,505Associations Index
34,651Exporters Index
32,683Importers Index
2,248Listed Companies Index
6,168Major Companies Index
3,964Multinationals Index
10,229Retail Businesses Index
5,359Wholesale Businesses Index
33,565Manufacturing Businesses Index

88,422 INTERNATIONAL LIAISONS
55,262Chinese Business Liaisons
45,895French Business Liaisons
49,735German Business Liaisons
38,047Italian Business Liaisons
47,802Japanese Business Liaisons
36,564Korean Business Liaisons
22,527Spanish Business Liaisons
43,569British Business Liaisons

6,201 HEALTHY LIVING ASPIRANTS
4,011Aerobics Session Attendees
4,153Alternative Medicine Literature Readers
2,124Aromatherapy Product Buyers
2,785Herbal Medicine Users
880Natural Medicine Course Attendees
1,974Stress Management Course Enrollees
2,133Weight Loss Program Buyers

5,818 ESOTERICS ENTHUSIASTS
1,330Chi Concept Believers
1,680Chinese Horoscope Readers
1,028Confucian Teaching Readers
658Crystal Healing Power Believers
760Dream Interpretation Readers
1,833Feng Shui Believers
776Prophecy Literature Buyers
1,028Zen Concept Believers
1,209Zodiac Literature Buyers

1,584 INSTANT WEALTH SEEKERS
1,152Casino Goers
907On-line Gamblers