These are people who subscribe to magazines and newspapers that contain materials in these areas: business strategy; stories about success (and failure) of companies; sales and marketing; accounting and finance; operations and logistics; human resources; information technology; international economics; etc. A lot of the subscribers are people working for companies in all industry sectors. Their positions are as high as Chairman, Managing Director or CEO, down to junior office assistants. Some are entrepreneurs or professionals practicing privately. Others are plain readers who desire to understand the world of business. Source: fulfillment houses.