These are people who made at least one purchase within the last 18 months from television shopping programs aired during various times slots. Some of them seem to be hooked on this kind of shopping that they make it a point to be up very early to catch the programs broadcast at times way before the day breaks, or to stay up late to watch programs aired past midnight. The ads always provide phone numbers which the buyers call to place an order. The buyers' names, and contact details, and in some cases, some demographic information, are stored into a database together with details about the product being ordered.