They may be from different fields of professional endeavors, or from different social classes, or from different age groups. But they have one thing in common: their preference for the elitist form of entertainment, i.e., first class performances of operas, plays, ballets, and concerts. They do not go for pop concerts or fringe theatres. They spend at least USD 150 to even as much as USD 400 on admission tickets alone. On top of that, some of them are prepared to travel and pay for accommodation in case of events to be staged away from their home towns. They normally respond well to offers involving lifestyle magazines, fashion items, club memberships, holiday packages, further education program, and charity contributions.