They are mostly business executives and professionals with relatively high disposable income. They can afford to pay the expensive one-time joining fees as well as recurring monthly or annual fees of the classy fitness centers they have chosen to be members of. According to the fitness center managers, about 50% of these members are dedicated to achieving specific fitness objectives; the rest spend a lot of time socializing with other members whom they perceive as peers in terms of social status. The fitness centers included here are usually housed in five-star hotels or in expensive modern office buildings. They offer the latest equipment, personalized trainer services, aerobics sessions, dietary consultations, etc.