These people turn to horoscope books with the belief that they will be in a better position to take control of their own destiny, or even make their dreams come true. They regularly purchase the updated editions of horoscope books written by their favorite authors, and have volunteered their names to be included in the book sellers' mailing list, so that they can receive information on the new editions of books of their favorite horoscope writers. Based on feedbacks from previous users, these people are responsive to promotions involving lucky draw as well as promises of instant financial gain. They also respond well to promotions selling books on esoteric and mystical topics, religions, prophesies, etc.