The latest thinking and practices in the field of business finance dominate the reading choice of these book buyers. The titles they purchase include: corporate financial policy and strategy; financial accounting; managerial accounting; financial management information systems; international finance; financial analysis; financial forecasting; cost control; tax planning; cash management; investment evaluation; dynamics of financial markets; etc. They ordered one, two, or several books through direct mail ads released by publishers, book distributors, and bookshops during the last 18 months. Most of them play key roles in corporate financial management, such as CEOs, CFOs, Financial Controllers, etc. Some of them are entrepreneurs or self-employed professionals. There are also those who are not in the field of finance per se, but who realize that an understanding of finance helps to make wise decisions in their own areas. Source: mail order houses.