They manifest their interest in the culinary arts in one or more of the following ways: 1. They keep abreast of the latest in culinary arts through purchase of cookery books, subscription to magazines on food and beverages, regular viewing of television programs on cooking, etc. 2. They have written books on the various forms of cuisine. 3. They join organizations whose aim is to foster and encourage the art of cooking and the preparation and serving of superior food. 4. They engage in the culinary arts as a matter of profession---as chefs, hotel food and beverage managers, restaurateurs, etc. 5. They have opened businesses related to the fine dining services industry, such as gourmet shops, etc. This database gives best results for offers like: frequent flyer program, book club membership, holiday package tour and hotel frequent stay program.