They buy expensive brands of watches. They also buy made-to-order rings, bracelets, necklaces and other pieces of fancy jewelry made out of the most expensive gem stones that come with intricately crafted metal. In one single visit to their favorite jewelry shop, they can easily spend at least USD 1000 or even more. Most of them pay their purchases with their gold or platinum credit cards. In terms of profile, they are highly successful professionals with lucrative means of livelihood. The jewelry shops constantly mail them with promotion leaflets in order to entice them to buy again and again… and they do.