These are people interested in reading about general business management topics: business strategy; stories about success (and failure) of companies; factors that influence business such as ethics, culture, legislation, economics, politics, etc.; basic management skills such as planning, controlling, etc.; entrepreneurship; franchising; venture partnership; and many others. They purchased one or more books on one or more of these topics during the last 18 months. A lot of these book buyers are people working for companies in all industry sectors. Their positions are as high as Chairman, Managing Director or CEO, down to junior office assistants. Some are entrepreneurs or professionals practicing privately. Others are plain readers who desire to understand the world of business. Source: mail order houses.