They won prizes like household accessories, jewelry items, a new car, five-star hotel accommodation, extravagant dinners, holiday packages, cash, and many others through a contest of the following nature: 1. A company launched a new product or service, or stimulated demand for an existing one by giving out coupons each time someone bought the product or used the service. The coupons were entered into a lucky draw. 2. A company created an awareness campaign through a quiz question/s. Responders mailed back their replies, which were entered into a lucky draw. Replies drawn had to be correct answers to win the prizes. 3. A company gathered information from the public in general by mailing questionnaires. There was an incentive for people to reply. The replies were entered into a lucky draw.