After making an initial purchase from fashion catalogs published by mail order houses that specialize on personal accessories, these people's names got into the mailing list of these mail order houses, most of which are based in North America and Western Europe. For as long as they make one purchase every year, their names are retained in the active fashion buyers database. Single purchases from the catalogs range from as low as USD 45 to as high as USD 800. Payment modes are 87% by credit card, and 13% by other means. These buyers respond well to offers involving subscriptions to a broad range of literature, as well as to memberships with various customer loyalty programs.