SOUTH AFRICA

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GEOGRAPHICAL BREAKDOWN
PROVINCES
Business Consumer  
69,534 61,333
8,7547,723Eastern Cape
3,5653,144Free State (Oranje Free State)
16,70114,731Gauteng
13,81512,185KwaZulu-Natal
7,2456,391Limpopo (Northern Transvaal)
5,4204,780Mpumalanga (Eastern Transvaal)
4,6904,137North West
1,5001,323Northern Cape
7,8446,919Western Cape

 

40,738 LEARNING ENTHUSIASTS
6,817Animal Care Literature Readers
6,902Book Buyers - Architectural Design
8,173Book Buyers - Engineering
5,300Book Buyers - Financial Management
9,550Book Buyers - General Business
5,012Book Buyers - Health And Fitness
6,114Book Buyers - Human Resources
5,328Book Buyers - IT
6,280Book Buyers - Lifestyle
8,132Book Buyers - Miscellaneous Professional Topics
4,863Book Buyers - Operations Management
5,323Book Buyers - Personal Finance
5,535Book Buyers - Sales And Marketing
8,210Conference / Seminar Attendees - Business and Economics
8,715Conference / Seminar Attendees - Business Set-up
6,312Conference / Seminar Attendees - IT
8,044Conference / Seminar Attendees - Skills Improvement
9,484E-Learners
4,056Gardening Literature Readers
5,720Medical Literature Readers
8,181Subscribers - Business And Economic Titles
9,709Subscribers - General News Titles
7,554Subscribers - Health And Fitness Titles
8,238Subscribers - Lifestyle Titles
3,956Subscribers - Personal Finance Titles

37,729 HIGH NET WORTH /
HIGH INCOME INDIVIDUALS
11,627Contrarian Investors
4,041Corporate Forex Exposure Managers
5,475Emerging Market Prospects Optimists
7,087Financial Indices Close Watchers
4,056Foreign Exchange Simulation Software Buyers
4,507Foreign-owned Bank Branch Depositors
8,141Free Financial Advisory Newsletter Recipients
2,621High Personal Income Tax Payers
15,162Investors
6,773Major Companies Annual Reports Requestors
2,851Multiple Currency Depositors
5,570Mutual Funds Performance Close Watchers
2,687Offshore Bank Depositors
8,181Overseas Real Estate Property Buyers
14,986Personal Investment Strategy Seminar Attendees
1,458Personal Tax Haven Seekers
9,400Stock Market Money-making Enthusiasts
4,041Stock Market Simulation Software Buyers

35,133 TRAVELLERS
16,256Business Class Frequent Travelers
5,520European Rail Travel Lovers
4,056European Ski Holiday Package Buyers
4,217Expensive Holiday Goers
12,268Five-star Hotel Frequent Guests
11,023Hotel Privilege Card Holders
8,170International Trade Fair Exhibitors
9,632Travel Agents Prime Clients
8,292Tropical Beach Resort Goers
2,578Well-travelled Yuppies

51,764 LUXURY LOVERS
6,843Affluent Foreign Residents
2,675Antique Asian Furniture Collectors
6,689Beauty And Grooming Products Buyers
5,408Collectible Enthusiasts And Heavy Spenders
4,371Elegant Jewelry Buyers
3,944Elitist Cultural Performance Lovers
2,542Expensive Hobby Indulgers
5,426Fashionable Sports Outfit Buyers
6,793Gold Credit Card Holders
8,009Golf Club Members
4,217High-class Hair Salon Users
5,297Holiday Shopping Spree Goers
6,688International Fashion Catalog Shoppers
8,131Luxury Car Owners
6,842Luxury Dwellers
2,539Private Boat Owners And Sailing Enthusiasts
9,546Up-market Fitness Club Members
5,407Western Art Collectors
2,990Wine Connoisseurs
6,011Wining And Dining Big Spenders

62,413 READY BUYERS
4,753Culinary Arts Enthusiasts
24,409Direct Marketing Promotion Responders
2,990Gourmet Food Shop Patrons
19,143Multiple Credit Card Holders
4,041Music Cds And Musical Instruments Buyers
4,781On-board-flight Shoppers
8,181Shopping Mall Heavy Spenders
4,055Television Shopping Program Buyers

14,974 TECHNOLOGY UPDATE WATCHERS
8,132Home Computing Heavy Spenders
4,052Novelty Gadget Buyers
8,190State-of-the-art Gadget Buyers


43,988 BUSINESS DECISION-MAKERS
5,213Degree Holders From Well-known Schools
8,210Business Strategy Simulation Software Buyers
12,279Economic Forecasts And Reports Buyers
4,041Expatriate Business Executives And Professionals
6,938Financial Decision-makers
7,100Human Resources Management Decision-makers
6,295IT Decision-makers
22,833Local Business Executives And Professionals
7,357Marketing Decision-makers
6,694Operations Management Decision-makers
10,916Successful Entrepreneurs

99,573 BUSINESS CONNECTIONS
130Aerospace And Defense Connection
2,060Agricultural Connection
1,638Automotive Connection
5,303Business Consultancy Connection
4,865Chemicals And Allied Products Connection
5,434Construction Connection
4,520Electrical And Electronic Products Connection
3,646Energy Connection
5,450Finance Connection
5,273Food And Beverage Connection
1,052Government Connection
19,267Health Care Connection
1,212Heavy Equipment Connection
2,849Hospitals Connection
5,506Information Technology Connection
5,148Legal Connection
2,999Marketing Services Connection
4,300Media Connection
1,308Mining Connection
2,999OEM Connection
1,892Pharmaceutical Connection
2,528Metal Products Connection
4,093Real Estate Connection
2,538Rubber, Plastic And Leather Products Connection
1,457Schools Connection - Primary and Secondary
6,843Schools Connection - Higher Education
1,307Stone, Clay, Glass And Concrete Products Connection
1,447Telecom Connection
1,307Textiles And Apparel Connection
1,049Transport And Logistics Connection
4,041Travel Connection
1,498Wood Products Connection

58,871 BUSINESS INDICES
4,221Associations Index
17,874Exporters Index
15,002Importers Index
1,077Listed Companies Index
544Major Companies Index
692Multinationals Index
12,266Retail Businesses Index
6,939Wholesale Businesses Index
12,282Manufacturing Businesses Index

29,914 INTERNATIONAL LIAISONS
5,340Chinese Business Liaisons
7,266French Business Liaisons
7,371German Business Liaisons
6,651Italian Business Liaisons
5,407Japanese Business Liaisons
5,007Korean Business Liaisons
5,328Spanish Business Liaisons
7,104British Business Liaisons

29,914 HEALTHY LIVING ASPIRANTS
8,023Aerobics Session Attendees
8,210Alternative Medicine Literature Readers
5,408Aromatherapy Product Buyers
4,221Herbal Medicine Users
6,977Natural Medicine Course Attendees
8,132Stress Management Course Enrollees
8,726Weight Loss Program Buyers

27,139 ESOTERICS ENTHUSIASTS
6,757Chi Concept Believers
8,538Chinese Horoscope Readers
5,226Confucian Teaching Readers
3,349Crystal Healing Power Believers
3,869Dream Interpretation Readers
9,312Feng Shui Believers
3,948Prophecy Literature Buyers
5,228Zen Concept Believers
6,148Zodiac Literature Buyers

14,975 INSTANT WEALTH SEEKERS
12,120Casino Goers
8,455On-line Gamblers