These readers closely watch tables and graphs contained in papers that are quite financially sophisticated. They closely watch indicators like long-term interest rates, inflation rates, price indices, rates of return on investment, stock price indices, bond yields, foreign exchange rates, and economic indicators for the world's biggest economies. Their names come from surveys regularly conducted on the subscribers of selected international finance and economics weeklies, quarterlies, and journals. The aim of such surveys is to gauge the interest of readers in the various sections of the publications. They respond well to offers involving conferences, training materials, higher education programs, financial advisory services, insurance, club memberships, and holiday packages.