|

GEOGRAPHICAL BREAKDOWN
CANTONS
|
| Business |
Consumer |
|
|
52,399
|
271,170
|
|
| 4,104 | 21,243 | Aargau | | 343 | 1,779 | Appenzell Ausserrhoden | | 100 | 521 | Appenzell Innerrhoden | | 1,789 | 9,260 | Basel-Landschaft | | 1,212 | 6,272 | Basel-Stadt | | 6,420 | 33,225 | Bern | | 1,929 | 9,986 | Fribourg | | 3,036 | 15,714 | Genève | | 253 | 1,310 | Glarus | | 1,246 | 6,450 | Graubünden [Grisons] | | 460 | 2,383 | Jura | | 2,510 | 12,990 | Luzern | | 1,127 | 5,837 | Neuchâtel | | 267 | 1,385 | Nidwalden | | 234 | 1,212 | Obwalden | | 505 | 2,614 | Schaffhausen | | 971 | 5,029 | Schwyz | | 1,677 | 8,680 | Solothurn | | 3,153 | 16,321 | St. Gallen | | 1,677 | 8,681 | Thurgau | | 2,229 | 11,536 | Ticino | | 229 | 1,185 | Uri | | 2,110 | 10,923 | Valais | | 4,842 | 25,059 | Vaud | | 763 | 3,953 | Zug | | 9,213 | 47,622 | Zürich |
|

|
| 120,104 |
LEARNING ENTHUSIASTS |
| 5,109 | Animal Care Literature Readers | | 12,951 | Book Buyers - Architectural Design | | 17,649 | Book Buyers - Engineering | | 15,315 | Book Buyers - Financial Management | | 17,176 | Book Buyers - General Business | | 10,936 | Book Buyers - Health And Fitness | | 15,790 | Book Buyers - Human Resources | | 16,709 | Book Buyers - IT | | 17,667 | Book Buyers - Lifestyle | | 9,305 | Book Buyers - Miscellaneous Professional Topics | | 12,332 | Book Buyers - Operations Management | | 15,113 | Book Buyers - Personal Finance | | 16,169 | Book Buyers - Sales And Marketing | | 7,965 | Conference / Seminar Attendees - Business and Economics | | 4,157 | Conference / Seminar Attendees - Business Set-up | | 5,406 | Conference / Seminar Attendees - IT | | 7,228 | Conference / Seminar Attendees - Skills Improvement | | 3,719 | E-Learners | | 1,603 | Gardening Literature Readers | | 18,114 | Medical Literature Readers | | 36,977 | Subscribers - Business And Economic Titles | | 42,188 | Subscribers - General News Titles | | 23,357 | Subscribers - Health And Fitness Titles | | 28,879 | Subscribers - Lifestyle Titles | | 13,469 | Subscribers - Personal Finance Titles |
| 59,938 |
HIGH NET WORTH / HIGH INCOME INDIVIDUALS |
| 9,243 | Contrarian Investors | | 6,330 | Corporate Forex Exposure Managers | | 4,222 | Emerging Market Prospects Optimists | | 7,599 | Financial Indices Close Watchers | | 3,364 | Foreign Exchange Simulation Software Buyers | | 6,783 | Foreign-owned Bank Branch Depositors | | 21,426 | Free Financial Advisory Newsletter Recipients | | 1,308 | High Personal Income Tax Payers | | 29,179 | Investors | | 18,198 | Major Companies Annual Reports Requestors | | 6,994 | Multiple Currency Depositors | | 10,708 | Mutual Funds Performance Close Watchers | | 4,695 | Offshore Bank Depositors | | 2,091 | Overseas Real Estate Property Buyers | | 16,683 | Personal Investment Strategy Seminar Attendees | | 16,206 | Personal Tax Haven Seekers | | 5,490 | Stock Market Money-making Enthusiasts | | 4,198 | Stock Market Simulation Software Buyers |
| 74,723 |
TRAVELLERS |
| 41,698 | Business Class Frequent Travelers | | 7,378 | European Rail Travel Lovers | | 8,733 | European Ski Holiday Package Buyers | | 1,845 | Expensive Holiday Goers | | 40,016 | Five-star Hotel Frequent Guests | | 16,393 | Hotel Privilege Card Holders | | 11,570 | International Trade Fair Exhibitors | | 17,930 | Travel Agents Prime Clients | | 16,959 | Tropical Beach Resort Goers | | 3,516 | Well-travelled Yuppies |
| 82,754 |
LUXURY LOVERS |
| 7,358 | Affluent Foreign Residents | | 30,751 | Antique Asian Furniture Collectors | | 15,735 | Beauty And Grooming Products Buyers | | 22,010 | Collectible Enthusiasts And Heavy Spenders | | 7,387 | Elegant Jewelry Buyers | | 5,785 | Elitist Cultural Performance Lovers | | 2,181 | Expensive Hobby Indulgers | | 8,519 | Fashionable Sports Outfit Buyers | | 4,813 | Gold Credit Card Holders | | 3,260 | Golf Club Members | | 10,489 | High-class Hair Salon Users | | 7,337 | Holiday Shopping Spree Goers | | 8,731 | International Fashion Catalog Shoppers | | 6,344 | Luxury Car Owners | | 1,289 | Luxury Dwellers | | 2,237 | Private Boat Owners And Sailing Enthusiasts | | 13,863 | Up-market Fitness Club Members | | 9,371 | Western Art Collectors | | 1,973 | Wine Connoisseurs | | 5,812 | Wining And Dining Big Spenders |
| 65,318 |
READY BUYERS |
| 4,000 | Culinary Arts Enthusiasts | | 54,460 | Direct Marketing Promotion Responders | | 2,282 | Gourmet Food Shop Patrons | | 57,237 | Multiple Credit Card Holders | | 11,057 | Music Cds And Musical Instruments Buyers | | 3,394 | On-board-flight Shoppers | | 6,797 | Shopping Mall Heavy Spenders | | 5,915 | Television Shopping Program Buyers |
| 12,729 |
TECHNOLOGY UPDATE WATCHERS |
| 7,109 | Home Computing Heavy Spenders | | 6,234 | Novelty Gadget Buyers | | 6,236 | State-of-the-art Gadget Buyers |
|
| 31,886 |
BUSINESS DECISION-MAKERS |
| 13,911 | Degree Holders From Well-known Schools | | 10,299 | Business Strategy Simulation Software Buyers | | 17,654 | Economic Forecasts And Reports Buyers | | 5,310 | Expatriate Business Executives And Professionals | | 2,551 | Financial Decision-makers | | 2,307 | Human Resources Management Decision-makers | | 1,720 | IT Decision-makers | | 40,241 | Local Business Executives And Professionals | | 2,420 | Marketing Decision-makers | | 2,173 | Operations Management Decision-makers | | 4,254 | Successful Entrepreneurs |
| 40,671 |
BUSINESS CONNECTIONS |
| 188 | Aerospace And Defense Connection | | 936 | Agricultural Connection | | 697 | Automotive Connection | | 920 | Business Consultancy Connection | | 4,085 | Chemicals And Allied Products Connection | | 473 | Construction Connection | | 4,774 | Electrical And Electronic Products Connection | | 946 | Energy Connection | | 2,417 | Finance Connection | | 1,947 | Food And Beverage Connection | | 693 | Government Connection | | 7,424 | Health Care Connection | | 547 | Heavy Equipment Connection | | 1,868 | Hospitals Connection | | 1,891 | Information Technology Connection | | 1,751 | Legal Connection | | 811 | Marketing Services Connection | | 834 | Media Connection | | 731 | Mining Connection | | 777 | OEM Connection | | 799 | Pharmaceutical Connection | | 1,035 | Metal Products Connection | | 697 | Real Estate Connection | | 938 | Rubber, Plastic And Leather Products Connection | | 810 | Schools Connection - Primary and Secondary | | 949 | Schools Connection - Higher Education | | 845 | Stone, Clay, Glass And Concrete Products Connection | | 358 | Telecom Connection | | 705 | Textiles And Apparel Connection | | 477 | Transport And Logistics Connection | | 1,184 | Travel Connection | | 740 | Wood Products Connection |
| 31,230 |
BUSINESS INDICES |
| 1,041 | Associations Index | | 14,409 | Exporters Index | | 13,590 | Importers Index | | 934 | Listed Companies Index | | 2,565 | Major Companies Index | | 1,648 | Multinationals Index | | 4,254 | Retail Businesses Index | | 2,230 | Wholesale Businesses Index | | 13,957 | Manufacturing Businesses Index |
| 36,766 |
INTERNATIONAL LIAISONS |
| 22,978 | Chinese Business Liaisons | | 19,083 | French Business Liaisons | | 20,680 | German Business Liaisons | | 15,820 | Italian Business Liaisons | | 19,876 | Japanese Business Liaisons | | 15,204 | Korean Business Liaisons | | 9,367 | Spanish Business Liaisons | | 18,116 | British Business Liaisons |
| 29,217 |
HEALTHY LIVING ASPIRANTS |
| 18,899 | Aerobics Session Attendees | | 19,570 | Alternative Medicine Literature Readers | | 10,009 | Aromatherapy Product Buyers | | 13,128 | Herbal Medicine Users | | 4,157 | Natural Medicine Course Attendees | | 9,305 | Stress Management Course Enrollees | | 10,055 | Weight Loss Program Buyers |
| 27,413 |
ESOTERICS ENTHUSIASTS |
| 6,269 | Chi Concept Believers | | 7,921 | Chinese Horoscope Readers | | 4,847 | Confucian Teaching Readers | | 3,107 | Crystal Healing Power Believers | | 3,589 | Dream Interpretation Readers | | 8,639 | Feng Shui Believers | | 3,663 | Prophecy Literature Buyers | | 4,851 | Zen Concept Believers | | 5,703 | Zodiac Literature Buyers |
| 7,468 |
INSTANT WEALTH SEEKERS |
| 5,437 | Casino Goers | | 4,284 | On-line Gamblers |
|